RealPage Incorporated, one of the leaders in software and software-enabled services for rental housing industry professionals, has just announced that it has acquired RentMineOnline Incorporated (RMO). RMO is a software-as-a-service provider of social network marketing solutions for the multifamily rental housing industry. This acquisition will extend RealPage’s LeaseStar multi-channel managed marketing solution which allows property owners and managers to originate, syndicate, manage and capture leads more effectively.
RMO helps property owners and managers generate leads by combining the success of online resident referral programs with the power of social networks, like Facebook, Twitter and LinkedIn. It is estimated that the average social media user has over 150 Facebook friends and Twitter followers so network resident referral campaigns are quickly becoming an extremely important source of leads for the rental housing industry.
According to Chairman and CEO of RealPage Steve Winn, “Adding a social network referral channel to our LeaseStar solution is expected to help increase the percentage of overall leads that a property can generate organically, reducing dependency on more expensive traditional listing services. Social influence in the rental decision is providing to increase conversion rates, so property owners and managers are now using this type of tool to improve both the quantity and quality of leads that they receive. In addition, we expect social network recommendations to help improve search engine optimization of our LeaseStar websites.”
Ed Spiegel, CEO of Rent Mine Online, added, “We are excited to become part of the RealPage team. We have revolutionized the way property owners and managers utilize social media to drive demand reaching over 10 million unique friends since our inception. We are delighted that our vision and dedication on this front will enable us to become part of the LeaseStar multi-channel marketing solution, which should transform the way property owners and managers solve the total rental housing demand equation.”
Source: Market Watch – RealPage Acquires Rent Mine Online